It was all enough for the Consumer Affairs Agency to deem Kirin Beverage in violation of the Act against Unjustifiable Premiums and Misleading Representations and issue an official order for the drink giant to knock off. (See top photo).Įven sneakier, the claims of “melon taste” were written either in straight English or English rendered in katakana script. Granted “taste” isn’t a terribly difficult word for Japanese people to grasp, but it does make it easier to overlook. They were just pushed so close in the foreground that they were barely distinguishable, and a banana was stealthily positioned so as to resemble a melon rind at a passing glance. Up until this point, you might have not even realized that there were both apple and grapes pictured on the original carton too. To make matters worse, an investigation by the Consumer Affairs Agency revealed that of this blend, only 2 percent was actual melon juice. However, a closer look at the ingredients shows that it’s actually a blend of grape, apple, banana, and melon juices. No matter what country a person finds themselves in.The carton has pictures of melon prominently displayed with “select musk melon,” “100% Melon Taste,” and “Melon Taste Fruit Juice 100%” written in various places. PLEASE NOTE: Declarations made on labels are mostly voluntary so do not always take for granted they are truthful and honest. They ONLY time these declarations should be made is when products, no matter what products are consumed directly from mother nature's various sources.Whether it be Agricultural, Marine or Bovine Livestock,etc but not limited to bovine livestock. Report abuse The Juice referred to is nothing but a Industrially Manipulated Substance!!Ģ9 January 2012 - 10:13 GMT Nothing can be pure and natural and fresh if it has been subjected to a industrial process/treatment.IE: Pasteurization and Sterilization, UHT/Ultra UHT and Irradiation,Filtration etc etc. Explain how you came to this false advertising.Ģ1 January 2016 - 06:16 GMT Get organic oranges and run them through a juicer.that's real orange juice and when you drink it you get a boost of natural energy that few foods can match. Update: This article has been updated to include a statement from Tropicana, which was provided after publication deadline.Ġ5 August 2016 - 02:39 GMT Disappointed that Tropicana 50 % less sugar has the plant base Stevia, when it claims to have no artificial sweeteners. The Food and Drug Administration currently has no formal definition of the term ‘natural’, although the agency has said it does not object to the term, as long as it is “truthful and not misleading and the product does not contain added color, artificial flavors, or synthetic substances.” The lawsuit is seeking class action status, and compensatory, treble and punitive damages. We take the faith that consumers place in our products seriously and are committed to full compliance with labeling laws and regulations." Tropicana spokesperson Michael Torres said in an emailed statement: "Tropicana remains committed to offering great-tasting 100 percent orange juice with no added sugars or preservatives. It is instead a product that is scientifically engineered in laboratories, not nature, which explains its shelf-life of more than two months.” “This extensive processing changes the essential nature of the NFC juice sold by Tropicana. “To extend shelf-life, Tropicana NFC juice undergoes extensive processing which includes the addition of aromas and flavors to its NFC juice,” the complaint says. The plaintiff, California woman Angelena Lewis, claims that Tropicana leverages consumer demand for natural products to market its juice as ‘100% pure and natural’, although mass produced orange juice needs to undergo processing, including deaeration and pasteurization, to extend shelf life and ensure stability. The complaint, filed in the District Court for the Eastern District of California, claims that PepsiCo’s Tropicana not-from-concentrate Pure Premium juice is “heavily processed” and adds aroma and flavoring “to provide its processed orange juice an aromatic and flavor profile closer to fresh juice and to mask the effects of processing and storage”.Īccording to Tropicana’s website, each 59-oz container of its Pure Premium juice has 16 fresh-picked oranges squeezed into it.
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